A Growing Community and the Perfect Place for a Veterinary Business
Oro Valley, Arizona, nestled in the foothills of the Santa Catalina Mountains and adjacent to the metropolis of Tucson. It’s known for its scenic beauty, active lifestyle, and close-knit community. With its wide-open spaces, luxurious homes, and a strong focus on outdoor activities, it’s no wonder that Oro Valley has become a prime location for pet owners who love to enjoy the outdoors with their furry companions. As the population continues to grow, so does the demand for quality veterinary services, making Oro Valley an ideal spot to establish or expand a veterinary business.
We were approached by a couple of young veterinarians who had just purchased an established veterinary practice to suggest ways to turn a rather dowdy practice into a vibrant center for animal lovers.
Why Oro Valley is Perfect for a Veterinary Practice
We have a good working knowledge of the area and the reputation of Oro Valley’s with its pet-friendly atmosphere, along with the active lifestyles of its residents, we felt had excellent potential as a thriving market for a dynamic veterinary practice.
The area’s numerous hiking trails, parks, and pet-friendly establishments mean that pets are an integral part of the community. Many residents treat their pets like family members, and they expect top-tier veterinary care. By offering compassionate and comprehensive services, a veterinary practice should quickly become the go-to destination for pet care in Oro Valley.
Marketing ideas for a veterinary practice in Oro Valley
Branding – Design: The very first thing we proposed was to produce a new graphic design package for the practice. We felt that a new image is an excellent way to get the message across that there’s new guys in town. A refreshing image achieves this perfectly. We commissioned our Graphic Design department to produce ideas for:
Business Cards
Rack Cards
Bio Cards for key employees
Presentation Folders
Indoor retractable banners
Sidewalk signs
Promotional products
Canvas Prints – a new range of canvas prints that are extremely popular with our veterinarians and animal hospitals. These create an excellent ambiance to the premises.
Branding–Marketing: The second part of branding is to develop what can also be described as a Mission Statement. The object of such a statement is to get clients to understand the values of the new partners and only think of them as the only choice to go to in their decision-making process as it relates to the welfare of their clients’ pets.
Once we had determined these were the two initial steps, we then proposed a number of marketing ideas to expand the client base of the practice.
Targeted Postcard Campaigns: Design and print an eye-catching postcard mailer that highlights the veterinary services. emphasizing preventative care, wellness checkups, and special offers for new clients. As a follow up, design and mail a postcard that should promote seasonal services, such as flea and tick treatments during warmer months or dental health checks.
Pet Wellness Packages: Offer tiered wellness packages that would cater to different stages of a pet’s life. For example, create puppy and kitten packages that include vaccinations, spay/neuter procedures, and early health exams. Senior pet wellness packages could focus on geriatric care, arthritis management, and advanced diagnostics. Packaging services together not only makes it easier for clients but also encourages regular checkups.
Community Engagement and Events: Get involved with Oro Valley’s pet-loving community by sponsoring or hosting events such as pet adoption drives, dog walks, or “Ask a Vet” pop-up clinics. Partner with local pet shelters or animal advocacy groups to build relationships with local pet owners and increase your brand visibility. Showcasing expertise and commitment to animal welfare can foster trust and bring in new clients.
Social Media Campaigns: Build a strong presence on social media by sharing educational content, pet care tips, and success stories from your practice. Use platforms like Instagram and Facebook to post photos of happy pets after their appointments (with owner permission, of course!) or run contests where clients can submit photos of their pets. Engaging with Oro Valley residents through social media is a cost-effective way to stay top-of-mind for pet owners.
Referral Programs and Loyalty Discounts: Leverage Oro Valley’s community feel by offering a referral program. Give current clients a discount on their pet’s next service when they refer a friend or neighbor. Additionally, offering loyalty discounts or punch cards for routine services like vaccinations, grooming, or dental cleanings can encourage repeat visits and build long-term relationships with your clients.
Mobile Veterinary Services: Consider partnering with a mobile service for clients who prefer the convenience of at-home appointments, especially for larger pets or those with mobility issues. Mobile services like vaccinations, checkups, or euthanasia can be a unique selling point that appeals to pet owners looking for extra convenience and comfort for their animals.
Products and Services to Promote in Oro Valley
Preventative Care: Emphasize the importance of routine wellness exams, vaccinations, and parasite prevention to keep pets healthy year-round.
Advanced Diagnostics and Treatment: Promote services like digital X-rays, blood work, and ultrasound to attract clients who want the most advanced care for their pets.
Pet Dental Care: Highlight dental exams, cleanings, and tooth extractions as a key part of pet wellness. Oral health is often overlooked, but it’s a growing concern for many pet owners.
Surgical Services: Advertise your ability to perform common procedures, including spaying/neutering, orthopedic surgery, and tumor removals.
Grooming and Boarding Services: Expand your business by offering grooming, boarding, or day care for pets, particularly during holidays and vacation seasons when many residents are traveling.
How to Stand Out in Oro Valley
To stand out in Oro Valley’s tight-knit community, make sure your marketing strategy reflects the values and lifestyle of residents. Showcase your compassionate, personalized care, and offer services that reflect the active, outdoor lifestyle that’s so prevalent in the area. By engaging with the community, offering valuable services, and promoting through targeted marketing efforts such as postcard mailers, social media, and referral programs, you can quickly establish your veterinary practice as a trusted and essential part of Oro Valley.
By aligning your services with the unique needs of Oro Valley’s pet owners, your veterinary business will thrive in this pet-loving, active community. Make your practice the go-to destination for exceptional pet care, and watch your clientele grow.
Once we had determined these were the two initial steps, we then proposed a number of marketing ideas to expand the client base of the practice.
