35 Key Webinar Statistics for 2024

Part 4 of 4 – Numbers 27-35

27. A webinar landing page conversion rate can be as high as 51%

Having a well-designed and compelling landing page for a webinar is crucial in drawing registrations. Surprisingly, more than 50% of individuals who come across such a landing page tend to register on the spot. Among those who register, approximately 36% follow through and participate in the actual webinar event. This highlights the significant role of an effective landing page in not only attracting potential attendees but also in converting their interest into actual attendance.

28. 8 in 10 marketers say that webinars lower their cost-per-lead

Webinars are not only effective but also offer cost-efficiency. A significant 80% of users report that webinars have reduced their average cost-per-lead. The reason behind this is largely attributed to the nature of webinars being a top-of-the-funnel content type, which allows them to reach a broader audience. Additionally, 75% of users acknowledge that the top-of-the-funnel strategy employed by webinars is instrumental in expanding their brand’s reach. Moreover, 69% of users believe that webinars are effective in scaling up their marketing efforts. This demonstrates that webinars are a valuable tool in marketing strategies, capable of both widening audience reach and reducing lead acquisition costs.

29. 62% of webinar attendees request a demo from sales

Having established that webinars excel in lead generation, it’s also important to consider their efficacy in converting these leads. The answer is a resounding yes. An impressive 89% of those who attend webinars proceed to visit the brand’s website for more information. In addition, 62% of attendees are confident enough to inquire about product pricing. Furthermore, a significant 86% of participants are engaged enough to download further resources or attachments provided during the webinar. Notably, 83% of attendees find the content valuable enough to share with their colleagues, indicating a high level of engagement and interest in the material presented.

30. Over half consider the quality of leads from webinars to be “above average”

In a survey using a five-point scale, more than half of the participating marketers rated the effectiveness of webinar leads at a high level, giving them a score of 4 or 5. This indicates a strong belief in the efficacy of webinars as a lead generation tool. Additionally, a vast majority of 95% of the respondents reported utilizing webinars for the purpose of lead generation. Moreover, a significant 76% of those surveyed acknowledged that webinars have indeed been successful in enabling them to garner more leads. This data highlights the critical role that webinars play in contemporary marketing strategies, particularly in their capacity to effectively attract and engage potential leads.

31. 54% of B2B professionals engage with a webinar on a weekly basis

Based on a survey, over half of B2B professionals attend or engage with a webinar on a weekly or even daily basis. Why so frequently? Well, 84% said they want to stay up to date on their industries. If they can’t sign up for a webinar, they reference video content regularly.

32. Marketing webinars have an average attendance of 44%

On average, marketing webinars experience an attendance rate of about 44%. In comparison, corporate communications webinars tend to attract a higher attendance rate of 65%, and training webinars see an average attendance rate of 53%. It’s important to understand that many webinars are specifically designed for niche or specialized audiences, which naturally leads to lower conversion rates. This targeted approach often means that although the overall number of attendees may be lower, those who do attend are more likely to be genuinely interested and engaged with the content.

33. 60-minute events attract the most registrants

60-minute webinars are the most popular webinar length, compared to 30-minute, 45-minute, or longer webinars.

34. Viewers watched 3x more webinars in 2020 than in 2019

The trend of watching webinars is increasing rapidly, with the annual viewership tripling. There has been a remarkable 167% increase in monthly webinar participation compared to the previous year. This surge indicates a growing preference among businesses to use webinars as a tool for audience engagement, while simultaneously, a larger number of individuals are turning to webinars for educational purposes.

35. 57% of marketers host up to 50 marketing webinars a year 

86% of the survey respondents reported running up to 150 marketing webinars a year. Over half (57%) say they run up to 50 webinars a year.