Gilbert
Exploring Gilbert, AZ: A Thriving Community and Perfect Spot for A New Landscaping Business
We were approached by the two owners of a new landscaping business to produce a proposal for their new landscaping operation.
With an accumulated local knowledge of the areas in and around the Gilbert area including Chandler, Tempe and Scottsdale, we were ideally placed to come up with a package of unique solutions that we felt would grow their customer base and revenues, as well as saving save time and solving core challenges that would undoubtedly come their way as at the start of such a new venture.
Background
Gilbert, Arizona, is a vibrant town that offers the best of suburban living with a touch of history and charm. Once known as the “Hay Shipping Capital of the World,” this rapidly growing community had transformed into a bustling suburb with beautiful parks, residential neighborhoods, and a strong sense of community. With its sunny climate, outdoor spaces, and growing demand for beautifully maintained homes, Gilbert provided the perfect backdrop for a new landscaping business to flourish.
Why Gilbert is the Ideal Market for Landscaping
Gilbert is home to a mix of new developments and established neighborhoods, all of which value the beauty of well-maintained landscapes. Many of the homes in Gilbert feature spacious yards, lawns, and gardens that homeowners take pride in. With the arid desert climate, maintaining green attractive lawns, outdoor spaces can be a challenge, which creates a significant opportunity for professional landscaping services. Homeowners and businesses alike need experts who understand how to create and maintain beautiful, drought-tolerant landscapes that are both functional and aesthetically pleasing.
The following is a summary of our Marketing Ideas for the Landscaping Business in Gilbert.
- Designing and Printing Business Cards and Promotional Flyers: We proposed creating eye-catching business cards and flyers highlighting their services, emphasizing garden design, lawn maintenance, irrigation installation, and tree care.
- Postcard Mailers: We proposed targeting residential neighborhoods, new homeowners, and commercial properties in the area. With our expertise in postcard mailers, we felt they could effectively reach their ideal customer base with well-designed and professionally printed materials using either direct mailing or an Every Door Direct Mail (EDDM) approach.
- Highlight Water-Efficient Solutions: As a landscaping business in Gilbert, focusing on water-efficient designs will attract environmentally conscious clients. Emphasize xeriscaping, native plants, and drip irrigation systems to help homeowners conserve water while keeping their outdoor spaces beautiful. Offering solutions like artificial turf or stone gardens can also cater to clients who want low-maintenance yards that remain visually appealing year-round.
- Offer Seasonal Packages: With Arizona’s distinct weather patterns, creating customized seasonal packages that would provide essential services at key times of the year. For example, ‘summer prep’ packages that would include lawn aeration, planting of heat-tolerant plants, and irrigation adjustments. During the fall, they could promote tree trimming and preparation for cooler temperatures. This would have the benefit of maintaining a year-round connection with their clients.
- Referral Discounts: Leverage Gilbert’s tight-knit community by offering a referral program that rewards existing customers for recommending their services to friends and neighbors. Word-of-mouth advertising can be incredibly powerful in a community-oriented town like Gilbert. Encourage happy customers to spread the word and incentivize them with discounts or free services. We designed an attractive give-away that would communicate this offer.
- Social Media and Community Engagement: Establish your landscaping business as a trusted local expert by engaging with Gilbert’s community through social media. Share before-and-after photos of your projects, provide tips on desert-friendly landscaping, and showcase their expertise with helpful content. Joining local groups or participating in Gilbert events, like farmers’ markets, can help build a loyal customer base.
- Branded Merchandise and Promotional Items: We encouraged the owners not to underestimate the power of branding. Giving away branded seed packets, reusable water bottles, and gardening gloves at local events or as gifts for new customers. These small tokens can increase brand awareness while adding a personal touch.
- Signage and door hangers: Getting the word out in neighborhoods where the business is working is a tried and tested way of getting in front of these neighbors. We designed a combination package of street signs, ‘A’ frames, door hangers and yard signs to advertise the company when they were working in the neighborhoods with an added a special discount if the yard signs were left in the front yard for a specific length of time.
Additional services to Highlight in Gilbert.
We designed and printed a free booklet that became a care guide for the average homeowner to look after their yard. We suggested they contact related business to advertise in this publication to offset the development and print costs.
The booklet included:
Lawn Care & Maintenance: Regular mowing, edging, fertilization, and pest control are essential for keeping Gilbert lawns looking healthy despite the desert heat.
Irrigation Systems: Installation and maintenance of drip irrigation and sprinkler systems will be a vital service in this water-conscious region.
Xeriscaping: Drought-resistant landscaping using native Arizona plants, decorative rocks, and minimal water use will attract customers who want sustainable and low-maintenance options.
Tree & Shrub Care: Regular trimming, pruning, and health assessments for the many shade trees and decorative shrubs that adorn homes in Gilbert will be in demand.
Landscape Design: Offer bespoke design services that tailor landscaping to each client’s unique needs, whether they want a modern, minimalist look or a lush, tropical-inspired oasis.
The Path to Success
We always felt a landscaping business in Gilbert could open doors to tremendous opportunities. By focusing on water-saving techniques, providing exceptional customer service, and utilizing targeted marketing tools like postcards, flyers, and community engagement, they could establish a strong presence in this growing market. Gilbert residents take pride in their homes and landscapes, and with the right approach, the became the go-to expert for all landscaping needs.
We service the entire Phoenix area including:
Tempe, AZ
Gilbert, AZ
Scottsdale, AZ
Chandler, AZ
Queen Creek, AZ
Mesa, AZ

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